The Smart Rewards campaign identity was developed to capture the excitement of earning rewards while reinforcing the premium positioning of Tilling’s SmartJoist flooring system. Inspired by the energy of major retail promotions and prize campaigns, the creative direction combines bold typography, vibrant radial graphics and celebratory visual elements to create an immediate sense of opportunity and anticipation.

The oversized dimensional lettering places the rewards message at the heart of the campaign, while dynamic bursts of colour and product imagery communicate value, momentum and excitement. Designed as a flexible campaign system, the branding translated seamlessly across digital advertising, social media, website assets, point-of-sale material, EDMs and in-store displays, delivering a consistent customer experience that encouraged participation, strengthened brand loyalty and elevated the perceived value of the SmartJoist product range.