Maroni Negroni’s identity was designed to embody the bold character and timeless sophistication of the classic Italian aperitivo through a contemporary Australian lens. The strong geometric wordmark conveys confidence, quality and premium craftsmanship, while the integrated eight-point star creates a distinctive brand asset that symbolises excellence and celebration, giving the identity a memorable point of difference. A vibrant red palette references the iconic colour of a traditional Negroni, reinforcing authenticity and heritage, while the clean, minimalist execution ensures the brand remains highly adaptable across packaging, merchandise and advertising. Together, these elements create a modern identity that reflects Maroni’s positioning as an Italian-inspired premium Negroni.